Stop-Out Re-Engagement Services

The agency is seeking a strategic partner to provide stop-out re-engagement services to reconnect with students who left before completing their degree or credentials. To solve this problem, the agency requires a digital marketing agency specializing in this audience that brings behavioral science expertise, smart data-driven personalization, and automated outreach. The project covers designing social media marketing based on the agency target list and requirements, as well as reaching out to stop-outs via a managed adaptive platform. The requested scope of work includes multi-channel sequencing and automated outreach across digital and social channels, specifically Meta (Facebook and Instagram), Snapchat, TikTok, LinkedIn, YouTube, Pinterest, and X. The selected contractor must also utilize personalized multi-touch email sequences, SMS text messaging, and landing pages or microsites. All outreach must feature personalization using institutional data and maintain strict compliance with opt-in and consent requirements. Eligibility is restricted to onshore USA organizations only. The agency requires the selected contractor to perform all work offsite. Bidders must submit proposals digitally via email or online, and the agency is looking for proposal submissions to determine the budget. All questions regarding this opportunity must be submitted no later than June 18, 2026.