Advertising Placement Services

The issuing agency is seeking an agency of record to provide media planning and buying services for traditional and digital advertising. The agency needs to place advertisements across traditional channels, including broadcast, print, and out-of-home, as well as digital channels such as social media, online video, and programmatic digital display. This centralized model aims to ensure consistency across all media planning and buying activities. The project covers communication activities for existing programs, new initiatives, and one-off campaigns. The volume of campaigns and advertising placements will vary annually based on ongoing communication requirements and unplanned urgent events or emergencies. The selected partner will perform all work offsite. Eligibility is restricted to Canadian organizations. The agency has not disclosed a specific budget and is looking for proposals to define the financial parameters. Key dates and specific evaluation criteria are not detailed in the initial solicitation.