Price Sensitivity Study Service

The Oakland County government authority located in Rochester, Michigan is seeking a vendor to conduct a comprehensive price sensitivity study. This study will inform undergraduate, graduate, and medical school tuition, on-campus housing and food costs, and financial aid strategy across key student populations. The agency needs to solve complex pricing questions through survey and focus-group research, competitor benchmarking, and elasticity modeling. The scope of work covers Van Westendorf and Conjoint Analysis, alongside A/B testing of financial aid and value messaging strategies. The selected vendor must perform data collection, data cleaning, modeling, forecasting, and benchmarking against peer institutions. The project also requires scenario simulation of financial aid and pricing strategies, including discounting strategies for dual-enrollment and early/middle college programmatic opportunities. The agency requires the development of dashboards or decision-support tools to enable collaborative data validation and model review with University Institutional Research and Enrollment Analytics teams. The final deliverables must include data analysis and recommendations for institutional pricing and value messaging strategy that align with institutional goals and constraints. All performance of the work will take place offsite. Eligibility is restricted to onshore organizations based in the United States. Bidders must submit any questions regarding this opportunity no later than June 22, 2026. Proposals can be submitted digitally via email or through an online portal. The agency has not disclosed a specific budget and is looking for proposals to determine the cost.