University Brand Audit Services

The university is seeking brand audit services to conduct a comprehensive brand audit following its 2021 brand refresh. The agency needs to evaluate the current state and effectiveness of its brand identity and messaging since the implementation of the refresh. The scope of work covers a complete review of the university brand assets and market perception, which the selected vendor will perform entirely offsite. Eligibility is strictly limited to onshore Canadian organizations. The university is accepting digital proposals submitted either via email or through their online portal. No specific budget has been disclosed, and the agency is requesting bidders to submit their own financial proposals for evaluation. The evaluation criteria will be based on the submitted proposals, though specific scoring weights are not detailed in the request. All clarifying questions regarding this opportunity must be submitted to the agency no later than June 30, 2026.