Media Buying Agency Services

The agency is seeking a media buying agency to support statewide and regional digital marketing efforts. The selected vendor will manage the strategic planning, purchasing, and placement of digital advertising across various platforms. The requested scope of work covers digital advertising strategy development, audience segmentation, targeting, and campaign optimization. The agency also requires platform selection, media placement across digital channels, and campaign performance tracking with analytics and reporting. The chosen provider must deliver dashboard development, actionable insights, vendor compensation transparency, budget management, and dedicated account management. Performance of all contracted work will take place offsite. Only organizations based in the United States are eligible to bid on this opportunity. Bidders may submit their proposals digitally via email or through an online portal. The agency is looking for proposals to determine the budget for these services. All questions regarding this procurement must be submitted no later than June 30, 2026.