GLOBAL - Colombia Market Study Service

The agency is seeking a contractor to conduct a comprehensive market study to assess the potential for selling peanut products in Colombia. This research must analyze the food, business, and retail systems specifically for the snack nut and spreads industries within the country. The study must also identify product usage trends, market segmentation, and consumer behavior insights, including when and how consumers eat peanuts and peanut butter. The selected contractor must investigate per capita consumption, shopping patterns, consumer income, and snacking trends in the Colombian market. The scope of work also requires an overview of internal Colombian peanut production and the domestic industry, if relevant. Ultimately, the agency requires a formal recommendation detailing potential market entry strategies based on these findings. Eligible bidders must be onshore organizations based in the United States. The contractor will perform all work offsite, and the agency is accepting digital proposal submissions via email or an online portal. The agency is currently looking for proposals to determine the budget and has not disclosed specific evaluation criteria or key dates in the initial request.