Marketing and Communication Services

The District is seeking a vendor to provide comprehensive marketing and communication services to enhance community outreach and involvement. The agency needs to maintain its website as a focal point by ensuring consistent formatting, timely informational updates, and weekly content refreshes. Specific website tasks include managing event teasers, updating the splash page and templates, posting press releases, and maintaining direct registration links for all programming. The selected vendor must manage all District social media platforms, including Instagram, Facebook, and Twitter, by creating and updating relevant content daily. The agency requires the vendor to act as a moderator to respond to community inquiries and to cross-promote events from partner organizations. Additionally, the scope of work includes developing press releases upon request and creating an annual marketing plan to maximize awareness and participation in District programs. The agency requires a digital marketing strategy that encompasses search engine optimization, email marketing campaigns, and digital advertising recommendations. The vendor must track and report on marketing performance metrics, including website traffic, program registrations, event attendance, and social media engagement. Bidders must be onshore United States organizations, and the selected vendor must perform all work offsite at their own office premises. The agency is currently looking for proposals to determine the budget, and no specific key dates are provided in the solicitation.