Outreach and Advertising Services

The California Department of Insurance is seeking strategic outreach, marketing, and advertising services to increase awareness and engagement for its programs. The agency aims to drive measurable public participation and consumer protection outcomes across the state. The selected partner must develop and implement statewide outreach plans targeting underserved, low-income, and uninsured populations. The scope of work covers community engagement, marketing campaigns, media strategy, and research analytics. The agency requires the creation of integrated campaigns across digital, social media, radio, outdoor advertising, and physical community materials. All produced content must be multilingual, accessible, and aligned with state requirements and branding guidelines. The project also requires partnering with community-based organizations, government agencies, and trusted local messengers to increase program enrollment. From the second year onward, the agency requires audience research and focus groups to optimize targeting. The agency will evaluate proposals based on the ability to track and analyze campaign performance using analytics and engagement data. Bidders must be onshore organizations based entirely in the United States. The agency requires all work to be performed offsite at the provider's own office premises. The agency is currently looking for proposals to establish the budget for these services. All questions regarding this opportunity must be submitted no later than July 7, 2026.