Marketing and Communication Services

The agency is seeking a strategic partner to support annual enrollment outreach, family engagement, teacher recruitment, and brand stewardship. The selected partner will manage these efforts across both digital and traditional channels to solve the agency's marketing and communication challenges. The scope of work covers digital advertising, performance marketing, traditional media, media buying, website maintenance, and technical operations. The project also requires creative production, content creation, account governance, transition management, public relations, earned media, content strategy, and search engine optimization. Bidders must be onshore organizations based in the United States to be eligible for this opportunity. The agency expects the selected partner to perform all work offsite. The agency is looking for proposals to determine the budget for this initiative. The source document does not specify evaluation criteria or key dates for this procurement.