Public Outreach, Media and Communications Services

The agency is seeking public outreach, media, and communications services to highlight county services and programs through compelling, story-driven, short-form video content in a high-quality documentary or corporate storytelling style. The scope of work is divided into four distinct categories to enhance community understanding of public outreach campaign messages. The performance of all requested work will take place offsite. Under the first category, the agency requires social media content creation, modification, posting, and management across multiple platforms, alongside digital media advertising purchases on social media channels, paid searches, native advertising, display advertising, and websites. This category also requires the delivery of regular, comprehensive analytical reports for all social media and digital advertisements. The second category covers the purchase and placement of traditional media advertising, including print, public transportation, billboards, and radio, as well as reporting to summarize the placement details. The third category requires the creation of educational, instructional, inspirational, and storytelling videos or short films using live action or animations to promote agency programs. The fourth category involves conducting market research for diverse audiences, specifically including Black, Indigenous, Eastern European, Chinese, Korean, Filipino, Hispanic/Latinx, and other communities. This final category also requires the development of new brand concepts, graphic design, and marketing or communications strategies. Eligible bidders must be onshore organizations based solely in the United States. The agency is looking for proposals to determine the budget for this project. The source document does not disclose specific evaluation criteria or key dates for this opportunity.