Amphitheatre Naming Rights Services

The City of Alpharetta is seeking a vendor to secure exclusive naming rights for the city amphitheatre. The agency needs a partner to market, negotiate, and finalize a naming rights agreement that will generate revenue and establish a long-term brand partnership for the venue. This initiative aims to maximize the financial and promotional value of the municipal asset through a dedicated sponsorship arrangement. The scope of work requires the selected vendor to perform all services offsite. Bidders must be onshore organizations based entirely in the United States to be eligible for this opportunity. The agency is looking for proposals to determine the budget and financial structure of the agreement. Interested parties must submit their proposals digitally, with the agency accepting responses via email or through their online portal. The evaluation will focus on the bidder's strategy and capability to secure a high-value naming rights partner. Specific key dates and detailed evaluation criteria will be managed through the digital submission platform.