Tourism Experience Gap Analysis, Audit, and Strategic Roadmap Service

The issuing agency is seeking a qualified vendor to provide a tourism experience gap analysis, audit, and strategic roadmap service. This project aims to strengthen the visitor economy by identifying investment opportunities and ensuring the region offers authentic, high-quality experiences for both residents and visitors. The agency intends to use these insights to guide future destination development and position the region as a compelling and competitive destination. The scope of work aligns with the destination Rainforest to Rockies brand initiative to enhance information sharing and ensure stronger alignment with the evolving provincial tourism framework. This collaborative partnership focuses on regional cooperation and long-term planning to address gaps in the current tourism experience. The vendor will perform all work offsite. Eligibility is strictly limited to onshore organizations based in Canada. Bidders must submit their proposals digitally either via email or through the designated online portal. The agency is currently looking for proposals to establish the budget and has not disclosed a specific funding limit or key procurement dates.