Comprehensive Marketing Program Services

The Oregon National Guard Recruiting and Retention Battalion is seeking a comprehensive marketing package to support its recruitment and retention goals. The agency needs to generate qualified recruitment leads, implement a customized lead capture and nurturing solution, and obtain ongoing strategic guidance and operational support. This initiative aims to assist battalion leadership, recruiters, and marketing staff through coordinated marketing initiatives and detailed performance tracking. The scope of work requires the development and execution of a marketing strategy based on market research, mission priorities, and market timing. The selected provider must optimize recruiting location listings, manage review responses, and execute digital outreach campaigns for storefront recruiting locations. Additionally, the project covers providing tools and training for recruiters, managing the overall marketing program, and delivering monthly progress reports. The agency requires a reporting dashboard with near real-time analytics and monthly reports detailing key performance indicators. These indicators must track social media post views, engagements, view times, media buy metrics, and business listing performance on a per-location basis. The agency also requires a robust, cloud-based call tracking and analytics system that assigns unique tracking numbers to each recruiting location to attribute inbound calls to specific marketing channels. This system must include advanced routing capabilities to forward inbound calls to multiple numbers simultaneously or sequentially based on customizable logic. This opportunity is strictly set aside for service-disabled veteran-owned small businesses. Eligible bidders must be onshore organizations based in the United States. The performance of all contracted work will take place offsite. The agency is currently looking for proposals to establish the budget for this initiative. The contract period will span one year from the date of award. Bidders must submit their responses digitally via email or through the designated online portal.