GLOBAL- Destination and Organizational Brand Refresh Services

Destination Northern Ontario is seeking a vendor to provide destination and organizational brand refresh services. The agency needs to develop a comprehensive destination messaging framework tailored to residents, visitors, and industry partners. This initiative aims to align destination and corporate brand narratives to ensure consistency across all touchpoints. The scope of work covers providing recommendations related to brand architecture, communications, and key audience engagement strategies. The selected vendor must develop creative concepts that express the destination brand while applying existing visual identity elements, including current logos, typography, and color palettes. The project also requires creating templates, style guides, and marketing toolkits for various channels in close coordination with the internal Visual Communications Designer. The agency requires the integration of insights from the existing brand toolkit to maintain continuity, strengthen brand equity, and support cohesive implementation. Creative outputs must be adaptable for use across the northernontario.travel portal and other consumer-facing industry initiatives and digital channels. Performance of the work will take place offsite. The opportunity is open to global bidders worldwide. Bidders must submit their responses digitally via email or online. The agency is looking for proposals to determine the budget, and the source document does not specify key dates.