Zero Fatalities PR Media Management Service

The issuing agency is seeking a vendor to provide public relations and media management services for the Zero Fatalities program. This program supports the strategic goal of eliminating traffic crashes, injuries, and fatalities by focusing on individual driver behavior and the broader transportation ecosystem. The agency needs to improve the safety culture of organizations that implement, enforce, and respond to safety, while also addressing the challenges of all road users. The selected partner will collaborate with the program team, communications staff, and other partners to strategize outreach methods that deliver behavior-change messages to the traveling public. The scope of work covers four major elements, which are public relations outreach, the development of assets and creative materials, paid media placement and purchasing, and communications strategy. Specific deliverables include creating a strategic communications plan, producing television, radio, and social media content, and providing press kits, graphics, and talking points. Bidders must be onshore organizations based in the United States to be eligible for this opportunity. The performance of the requested work can take place either onsite or offsite. The agency is looking for proposals to determine the budget and intends to award a contract with a performance period of one year. All questions regarding this procurement must be submitted to the agency no later than July 13, 2026.