Marketing Communications, Creative, Media, Public Relations, Web and Campaign Support Services

The issuing agency is seeking marketing communications, creative, media, public relations, web, and campaign support services specifically tailored for higher education. The agency needs to solve various marketing challenges through projects of varying size and complexity, ranging from comprehensive campaign development and academic program promotion to branding and market research. The requested scope of work covers digital ad sets, creative asset production, social media management, audience research, direct marketing, target audience marketing, and event and activation support. For the web-specific requirements, the agency requires web strategy, user experience and user interface recommendations, wireframes, and page design concepts. The selected partner must also provide information architecture and site structure recommendations, content hierarchy, navigation recommendations, redesign recommendations, and implementation plans. Additional responsibilities include program, sub-brand, and brand extension platform development, digital and landing page support, public relations, media relations, editorial support, earned media support, media buying, analytics, performance measurement, and project management. Only onshore organizations based in the United States are eligible to bid on this opportunity. The agency requires the selected vendor to perform all work offsite. The contract period will span one year, and the agency is looking for bidders to propose a budget. Questions regarding this opportunity must be submitted no later than July 8, 2026.