South Africa - Brand Positioning, Narrative and Visual Identity Service

The issuing agency is seeking a strategic branding partner to clarify its organizational positioning, strengthen its narrative, and evolve its visual identity. The project aims to better reflect the agency's mission, impact, and future direction while strengthening its positioning within global health. To solve these challenges, the agency requires a clear and differentiated organizational value proposition and a compelling, simplified narrative. The scope of work covers an audit of current messaging, value proposition, materials, and brand use across the Democratic Republic of Congo, Kenya, Malawi, Mozambique, and the United States. The selected partner must recommend and develop a refreshed visual brand identity, which may involve an evolution or selective redesign of the current assets. Additionally, the partner must deliver brand guidelines covering voice, tone, and the visual system, along with practical, right-sized guidance for implementation and templates for presentations, proposals, and reports. Eligibility is strictly limited to onshore organizations based in South Africa. The agency requires the selected partner to perform the work onsite. The agency is currently looking for proposals to determine the budget, and no specific key dates or evaluation criteria are provided in the sourcing details.