RFI for Protecting from Tobacco-Related Death and Disease Support Services - Sources Sought

The Food and Drug Administration is seeking sources to provide technical services that support a full range of public education activities aimed at preventing and reducing tobacco use. The agency is trying to solve the problem of tobacco-related death and disease by changing public behaviors, beliefs, and knowledge regarding tobacco products. This initiative requires grounding campaign development, implementation, and evaluation in robust behavioral change frameworks and best practices. The scope of work covers strategic planning and research, creative development and production, implementation, and measurement, performance, and refinement. It also includes communication and coordination with the government, alongside maintaining expertise in the fields of media, marketing, and the tobacco use landscape. The requested services must increase awareness of public education messages, increase knowledge of tobacco risks, decrease the appeal of tobacco products, and reduce tobacco initiation and experimentation. Additionally, the work must foster motivation and intentions to quit, support cessation, increase trust in public education sources, and disseminate program findings. Bidders must be onshore organizations based in the United States to be eligible for this opportunity. The agency requires the performance of the work to be conducted offsite. The agency has not disclosed a specific budget and is looking for proposals to determine the cost. Key dates and specific deadlines are not specified in the initial market research request.