Marketing and Branding Development Service

The issuing agency is seeking a contractor to provide marketing and branding development services that reinforce downtown revitalization investments. The agency needs to improve navigation, visitor experience, and public engagement through the creation of visual identity standards, wayfinding and interpretive signage, and digital and physical promotional materials. To solve these challenges, the contractor must collaborate with the Project Advisory Committee and municipal staff using focus groups, stakeholder interviews, public information sessions, or online surveys to gather community input. The scope of work requires the contractor to prepare draft branding designs and draft brand guidelines, which must include logos, color palettes, typography, and an implementation guide. The contractor must also develop a draft plan for locating signage and draft designs for wayfinding elements, such as directional signs, gateway signs, and interpretive signs, consistent with the Strategic Investment Plan. Additionally, the project covers the creation of a downtown marketing strategy and draft designs, leading to the production of final branding designs, a style and implementation guide, a final wayfinding location plan, final wayfinding designs, and final marketing collateral. Eligibility is restricted to onshore organizations based in the United States. The agency requires the performance of all work to be conducted offsite. Bidders must submit their proposals digitally via email or through the online portal. The agency is currently looking for proposals to establish the budget for this project, and no specific key dates or further evaluation criteria are provided in the sourcing details.