Branding and Marketing Management Services

The agency is seeking branding and marketing management services to support programs, productions, events, activations, sponsorships, workforce development initiatives, community engagement activities, creative economy programs, and public information campaigns during the district's fiscal years. The agency needs to solve the problem of promoting and building awareness for these various initiatives through structured, data-informed strategies. The scope of work covers pre-event planning, design and branding services, and post-event reporting. For each covered activity, the agency requires a tailored branding and marketing plan that sets forth an integrated, multi-channel marketing strategy, audience segmentation, brand positioning, and narrative development. Once the agency approves the plan, the requested services include developing brand identity systems, logos, visual storytelling assets, and content. The agency also requires radio and digital promotions incorporating earned, owned, and paid media strategies to increase reach and engagement. Bidders must deliver a final progress report if the agency deems it necessary. The agency also requires a detailed budget breakdown upon request by the contract administrator. Eligibility is restricted to onshore United States organizations. The project work will take place offsite. The agency has not disclosed a specific budget and is looking for proposals to define the financial parameters. The provided source material does not contain any key dates for this opportunity.