Distributor Japanese Sake Education Program Service

The Japan External Trade Organization, a government authority located in California, is seeking a vendor to provide a distributor Japanese sake education program service. The agency is trying to increase distributor knowledge and confidence in selling sake, improve sales performance for Japanese sake portfolios, and expand sake penetration in high-growth United States markets. This initiative aims to support export growth initiatives and create long-term trade advocacy for Japanese sake. The scope of work requires the selected vendor to conduct all necessary planning and pre-event coordination for the distributor education seminars. Pre-event coordination includes identifying the distributor partner and market, customizing content to the distributor portfolio where appropriate, coordinating the venue, confirming the sake lineup and logistics, and preparing the seminar for on-site delivery. The vendor must also develop and deliver a two-hour professional seminar for each distributor, followed by post-event follow-up activities. Post-event follow-up must include participant feedback surveys, digital resource distribution, ongoing education pathway options, and reporting. Eligibility for this opportunity is open to worldwide global vendors. The agency allows the performance of the work to be conducted offsite. Bidders must submit their responses digitally via email or online, and the agency is currently looking for proposals to determine the budget.