Tourism Strategy Service

The issuing agency is seeking a vendor to develop a comprehensive, community-driven, and Nation-wide Tourism Strategy. This strategy must support long-term, sustainable economic development while honouring Anishinaabe culture, language, governance systems, and relationships to the land. The agency intends to identify priority tourism opportunities while safeguarding cultural values, sacred sites, and community interests. The scope of work requires the selected vendor to engage and collaborate with all First Nations through meaningful sessions to gather local knowledge, assess community readiness, and map tourism assets across all Four Directions. The vendor must conduct feasibility studies and market research to evaluate opportunities such as cultural tourism, land-based experiences, eco-tourism, regional tours, and community-led initiatives. This research must also assess potential negative impacts of tourism and identify strategies to mitigate social, cultural, and environmental risks. Additionally, the project covers the development of a cohesive tourism brand and marketing approach that shares Anishinaabe stories, values, and teachings. The agency requires a phased implementation approach that identifies short-term, medium-term, and long-term priorities for tourism development. This implementation plan must address community readiness, pilot initiatives, infrastructure needs, capacity-building opportunities, and pathways toward sustainable growth. Eligibility is restricted to onshore Canadian organizations. The agency permits the performance of the work to be completed offsite. Bidders must submit their responses digitally via email or online, and the agency is currently looking for proposals to establish the budget.