Branding Consultant Service

The buyer requires a branding consultant service to assist in rebranding the organization's name and logo. The requested scope includes facilitating discussions with key staff and board members, creating design iterations, and developing implementation plans for new materials and digital assets. Deliverables comprise a strategy memo with goals and a timeline, a discovery research report covering stakeholder interviews, materials review, and competitive analysis, a shortlist and final document for up to two potential names, up to two final logo concepts with design files, and updated design guidelines. Eligible bidders must be USA organizations only. Work performance involves both onsite and offsite tasks. The buyer invites proposals to establish the budget, and vendors can submit responses digitally via email or online.