Beverage Partnership Service

The government authority located in Blacksburg, VA requires an exclusive beverage partner to distribute, sell, dispense, advertise, display, represent, and promote beverages on its main campus. The buyer seeks a vendor to develop a cold beverage operation across categories including carbonated soft drinks, energy drinks, bottled water, specialty beverages, sports drinks, and emerging beverage categories. The scope encompasses enhancing the beverage experience, increasing net revenues, and supporting student success through branded scholarship opportunities, student marketing teams, travel, professional development, and broad engagement initiatives. The vendor must also provide expanded athletics marketing, fan engagement activities, game-day experiences, and digital or social brand activations. Only USA organizations performing onsite work qualify for this opportunity. The buyer seeks proposal submissions and sets the questions deadline for September 03, 2026. The contract period spans ten years.