Comprehensive Advertising, Public Relations and Marketing Services

The Minnesota Department of Natural Resources requires full-service professional agencies with extensive backgrounds in statewide advertising, public relations, and marketing. The buyer needs the selected agency to research, create, and implement various marketing, education, recruitment, safety, and environmental awareness campaigns. The requested scope includes providing strategic research-based marketing insights, building assets across channels, developing creative concepts, executing creative work, buying and planning media, and providing monthly reports alongside end-of-campaign evaluations. The work will occur offsite. The buyer restricts eligibility to onshore US organizations. Bidders must submit proposals electronically through the SWIFT eSupplier portal, as the buyer rejects email and fax responses. The buyer seeks proposals for the budget and asks vendors about their eligibility for Minnesota small business and targeted group preferences. The provided text omits specific evaluation criteria and key dates.