Municipal Branding Services

The buyer requires municipal branding services to establish a city brand identity and increase visibility. The selected vendor must create and implement a comprehensive brand research plan incorporating both qualitative and quantitative research methods to identify the city's key elements. Additionally, the buyer expects the vendor to develop core branding assets, including a city seal, city logo, mission statement, vision statement, slogan or tagline, and an official color palette. The buyer limits eligibility strictly to onshore vendors operating as United States organizations. The vendor will perform all contracted work offsite. Vendors may submit their responses digitally through email or an online portal. The buyer seeks proposal submissions to determine the project budget, as no specific budget amount is provided. The source text does not contain evaluation criteria or key dates.