Creative Agency Service for National Outdoor Recreation Strategy Campaign Management

The buyer requires a creative agency to manage a national outdoor recreation strategy campaign. To achieve this, the buyer expects the selected vendor to build an evidence-based behavior change strategy and establish a message hierarchy aligned with behavior objectives. The scope includes delivering co-branding, brand governance, digital and social media content, and audio-visual assets. Through these deliverables, the agency must increase awareness of responsible outdoor behaviors, promote adoption of priority actions, ensure consistent partner messaging, foster stewardship, build a durable national platform, and measure effectiveness and behavioral outcomes. The buyer limits eligibility strictly to onshore Ireland organizations. The vendor will perform all work offsite. Regarding the budget, the buyer asks applicants to submit proposals.