Athletics Media Services

The buyer requires a vendor to provide athletics media strategy, planning, buying, placement, monitoring, optimization, analysis, and related consulting services. The vendor will collaboratively coordinate these services with the buyer to support institution-wide, athletics, local-community, collegiate-sports, and professional-sports market objectives. Key goals include executing brand-awareness campaigns that generate high impression counts and visibility in high-profile events. The buyer identifies prospective students, parents, alumni, donors, the nine-county Bay Area community, and Spanish-language audiences as target groups. To qualify for consideration, bidders must be a United States organization located onshore. The vendor will perform all work offsite. The buyer has not disclosed a fixed budget and is currently accepting proposals to establish funding levels.