Media Buying and Marketing Strategy Services

The buyer requires a vendor to deliver media buying and marketing strategy services to reach prospective undergraduate, online, and graduate students using university-created content. The selected vendor must handle digital media strategy and planning, paid search keyword campaigns, digital advertising across multiple platforms, media purchasing, campaign optimization, and audience segmentation recommendations. Furthermore, the vendor must supply all creative assets, advertising content, messaging, photography, videography, and graphic design materials to increase qualified student leads and improve advertising efficiency. Eligible bidders must be onshore USA organizations. The vendor will perform all work offsite. The buyer accepts digital bid submissions via email or online, and prospective vendors must submit all questions no later than September 21, 2026. The buyer has not specified a set budget and is looking for proposals.