Strategic Non-Alcoholic Beverage Pouring and Vending Rights Marketing, Sponsorship and Services Partnership

The buyer seeks a vendor to provide a strategic non-alcoholic beverage pouring and vending rights marketing, sponsorship, and services partnership. The requested scope includes category-exclusive non-alcoholic beverage pouring, vending, and sales rights across all university-operated locations and campuses. The scope also requires enterprise-wide marketing, sponsorship, promotion, sampling, advertising, and merchandising rights, alongside athletics marketing and sponsorship rights across venue, broadcast, digital, and platform channels. Additionally, the scope encompasses investment commitments for sustainability, research, innovation, and student success. Only onshore USA organizations are eligible for this opportunity, and the selected vendor will perform the work offsite. The buyer holds an optional pre-bid conference on September 17, 2026, and sets the question submission deadline for October 1, 2026. The buyer requests proposal submissions for the budget.