Digital Media Placement and Traveller Intelligence Data Agreement Service
- Client
- Texas
- RFP Number
- MRB-57203
- Posted
- —
- Category
- Marketing and Branding
- Budget
- Looking for Proposals
- NAICS
- —
- Set-aside
- —
- Contact
- —
Description
AI GeneratedThe buyer requires an onshore United States organization to provide a one-year digital media placement and traveller intelligence data agreement service. The selected vendor must deliver an integrated solution combining native website content placement, digital advertising delivery, and visitor intelligence analytics within a single measurement environment. The scope includes planning, executing, optimizing, and measuring statewide tourism campaigns across the fall, spring, and summer travel seasons. The vendor must execute digital advertising flights across the Google Display Network, Google Paid Search, and programmatic retargeting. Additionally, the vendor must supply a native website custom content plan and access to the Datafy Essential Analytics Dashboard. This solution must connect campaign exposure and engagement with physical visitation, visitor origin, spending, destination traffic, and length-of-stay data for historic sites. Vendors will perform work offsite and must submit questions by September 17, 2026. Bidders may submit proposals digitally via email or online, and the buyer is currently seeking budget proposals.
Source and verification
Original sourceCraxy AI summarizes this opportunity from the original listing and available solicitation documents. Confirm submission instructions and amendments with the issuing source before responding.
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