Enrollment Marketing Services

The university requires a vendor to provide integrated enrollment marketing services for a one-year contract period. The vendor must develop and execute an annual enrollment recruitment strategy aligned with institutional goals and market conditions. The scope includes prospective student identification, search and inquiry generation, lead generation, prospect and admitted student engagement, deposit yield, landing page development, and application-generation campaigns. Additionally, the vendor must conduct funnel assessments, share target audience strategies, coordinate campaign calendars, measure recruitment outcomes, and provide regular strategic consultation to university leadership. To qualify, the bidder must be an onshore, USA-based organization. The buyer mandates offsite performance of all work. Bidders must submit their own budget proposals. Interested parties must submit all questions no later than October 1, 2026.