Brand and Advertising Agency of Record Services

The buyer seeks a brand and advertising agency of record to provide comprehensive brand strategy, development, and activation services under a one-year contract. The selected vendor must establish an initial enterprise brand positioning using research, evolve visual and verbal brand identities, and create a brand launch strategy for internal and external audiences. Scope of work includes delivering internal brand training, executing strategic brand stewardship, and producing advertising campaigns and channel-specific creative assets for media executed by partner agencies. Eligible bidders must be USA-based onshore organizations capable of performing the work offsite. The buyer requires proposals to establish the budget. Vendors must submit all questions by September 30, 2026, and digital responses may be submitted through email or online channels.