Comprehensive Marketing and Advertising Services

The commonwealth requires a vendor to provide day-to-day, comprehensive marketing and advertising services surrounding brand and niche marketing campaigns to increase tourism visitation and spending. The buyer expects the contractor to develop strategic campaigns for targeted audiences utilizing marketing research, analytics, and trends. Requested scope includes creative concepts and designs across print, digital, television, radio, video, and out-of-home media; paid social media campaigns; multimedia production; digital content such as videography, photography, graphic design, web design, and podcasting; media strategy, planning, and placement; and directly related novelty and printing items. The commonwealth reserves the right to retain other outside vendors for marketing needs. Only USA organizations qualify for this opportunity, and work may occur onsite or offsite. The buyer seeks proposals for the budget and establishes a two-year contract period. Bidders must submit all questions no later than September 23, 2026.