Suicide and Crisis Lifeline Promoting Awareness Media Campaign Service

The buyer needs a suicide and crisis lifeline awareness media campaign service to increase public knowledge of the 988 National Suicide Prevention Lifeline and expand access to mental health and substance use disorder support. The scope requires account management, campaign planning, creative production, media buying and placement, and federal reporting evaluation. The vendor must provide a strategic campaign approach, portfolio examples for traditional, social media, and physical assets, and 508-compliant digital materials. Additionally, the vendor must develop a plan to track quarterly data, including campaign reach, targeted populations, and 988 demand comparisons. Eligibility requires an onshore U.S. organization, and performance of the work will take place offsite. Bidders may submit responses digitally via email or online, and the buyer is looking for proposals regarding the budget. Vendors must submit all questions no later than October 6, 2026.