Strategic Marketing Agency Service

The University seeks onshore Canadian agency partners to provide strategic and tactical marketing agency services offsite for a one-year contract period. The selected vendor must deliver strategic support to inform the University's marketing strategy, brand direction, audience engagement, and recruitment marketing planning, particularly targeting new out-of-province domestic markets. Strategic responsibilities include developing integrated marketing strategies, market research, brand positioning, media strategies, and campaign measurement frameworks. Additionally, faculties, departments, and administrative units across campus will access tactical support for marketing campaign planning and execution, creative services, copywriting, graphic design, collateral production, digital post-production, media planning and buying, and project management. Vendors must provide per-campaign reporting alongside consolidated quarterly reports to University Communications & Marketing. The University does not state specific evaluation criteria or key dates, and it requires bidders to submit proposals defining the budget.