Creative Services

The buyer seeks an onshore USA organization to provide offsite creative services that build upon agency research and lessons learned. To increase enrollments and brand awareness across multiple target audiences, the buyer requires a marketing campaign that focuses on retaining existing customers and acquiring new ones. The required scope includes strategy collaboration, brand review, additional research as needed, media buying, creative concept development, and execution of traditional and non-traditional media assets. The buyer also expects creative templates for internal use, Search Engine Optimization including Answer Engine Optimization and Generative Engine Optimization, targeted broadcast advertising, digital advertising and retargeting, and campaign tracking with performance metrics. The buyer requests proposals for the budget and allows digital submission via email or online. Bidders must submit all questions no later than September 29, 2026. The provided text contains no specific evaluation criteria.