Brand and Digital Strategy Refresh Service- Budget - 30,000 USD

The National WIC Association seeks information on how vendors would structure and conduct a research and discovery phase for a brand and digital strategy refresh. The requested scope includes conducting audience research, web analytics, stakeholder assessments, brand audits, messaging research, and EDIB considerations to synthesize into an overarching strategy. Eligibility is worldwide, and vendors will perform work offsite. Interested parties must submit digital responses of up to 6 pages via email to [email protected] or online by 5 PM ET on October 20, 2026. The budget for this phase is $30,000.