Rebranding and Marketing Strategy Service
- Client
- Arizona
- RFP Number
- MRB-57816
- Posted
- 10/7/2026
- Category
- Marketing and Branding
- Budget
- Looking for Proposals
- NAICS
- —
- Set-aside
- —
- Contact
- —
Description
AI GeneratedThe buyer requires rebranding and marketing strategy services to create a unified brand identity and positioning strategy for a square-mile association area. The selected vendor must conduct stakeholder interviews, define key market segments, establish a three-year marketing plan, and deliver brand assets such as logos, collateral templates, and social media guidelines. Only onshore United States organizations are eligible to submit proposals for this offsite work. Applicants can submit their responses digitally through email or online, and the buyer is currently accepting proposals to establish the project budget.
Key solicitation details
AI-extracted from document.pdf. Confirm against the original documents before bidding.
Downtown Mesa Association is seeking an experienced marketing firm to coordinate a rebranding and 3-year marketing strategy for Downtown Mesa. The project aims to position Downtown Mesa as a recognizable, top destination. USA organizations are eligible to apply.
- Issued by
- Downtown Mesa Association
- Proposals due
- October 30, 2026, at 5pm PST
- How to submit
- Submission details
- Send proposal to [email protected]
- Place of performance
- Offsite / Downtown Mesa, Arizona
How proposals are evaluated
| Background and experience in rebranding and marketing strategy and results of those efforts including samples of work and references | |
| Understanding of place management organizations and destination marketing | |
| Detailed outline responding to Scope of Work including estimated cost of services related to each item | |
| Thoroughness, quality, and conciseness of the submitted proposal | |
| Project understanding and approach for achieving the stated objectives | |
| Projected timeline for full rebranding and strategic plan development from beginning to final deliverables | |
| Finalist presentation |
Scope of work
- Develop a unified, refreshed brand identity representing the unique character and long-term vision for Downtown Mesa and the Downtown Mesa Association.
- Deliver a written positioning strategy that articulates vision and communicates Downtown Mesa as a top destination.
- Outline a 3-year marketing plan to implement the positioning strategy and support the brand, including a recommended content calendar.
- Creation of brand assets and standards including logos, collateral templates, and social media guidelines.
- Review existing marketing tools and messaging, including digital assets, social media, signage, and collateral materials.
- Conduct focus groups or interviews with key downtown stakeholders including property owners, businesses, city leadership, and residents.
- Coordination and collaboration with the City of Mesa staff and brand or marketing consultant.
- Ongoing meetings with Downtown Mesa Association for communication, research discovery, and conceptual review.
Minimum qualifications
- Experienced marketing firm
- USA Organization Only (Onshore)
Documents to include with the bid
- Overview of qualifications
- Basic price structure associated with each item within the scope of work
- Samples of work
- References
- Detailed outline responding to Scope of Work including estimated cost of services
- Projected timeline for full rebranding and strategic plan development
Verify important details
Document checkConfirm submission instructions and amendments with the issuing agency before responding.
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