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Marketing and Communications Services

PennsylvaniaPennsylvania, USADue Tuesday, October 20, 2026
Client
Pennsylvania
RFP Number
MRB-57818
Posted
10/8/2026
Category
Marketing and Branding
Budget
Looking for Proposal
NAICS
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Set-aside
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Contact
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Description

AI Generated

The Allentown School District seeks qualified marketing and communications firms to develop and execute a comprehensive strategy that promotes the district, strengthens community engagement, and attracts and retains students. The requested scope includes discovery and strategic communications planning, brand audit and messaging framework development, integrated marketing campaign development, media strategy and buying, content and media creation, and digital marketing optimizations including SEO audits. The work requires onsite performance, and the contract term is for one year. Eligible offerors are USA-only firms capable of providing at least three relevant references, preferably from the public sector or K–12 environments. Proposals can be submitted digitally via email or online, and must be received no later than 2:00 P.M. EST on October 20, 2026, while all questions must be submitted by October 13, 2026. Proposals will be evaluated on technical merit, demonstrated experience, responsiveness, capacity, and cost to determine the best overall value to the district. Offerors must submit a complete cost proposal in the requested format, as the buyer is looking for proposal pricing to establish the budget.

Key solicitation details

AI-extracted from RFP_MarketingServices-October202026.pdf. Confirm against the original documents before bidding.

The Allentown School District seeks proposals from qualified marketing and communications firms to develop and execute a comprehensive strategy that promotes the district, strengthens community engagement, and attracts and retains students. The selected firm will serve as a strategic partner providing campaign-based marketing, creative, paid media, and execution services. The solicitation is intended to select one or more qualified firms.

Issued by
Allentown School District
Issue Date
October 6, 2026
Deadline for Questions
no later than 11:00 a.m. Eastern Time on Tuesday, October 13, 2026
Proposals Due
No Later Than 2:00 P.M. EST. October 20, 2026
Evaluation and Shortlisting
October 23, 2026
Interviews/Presentations (if applicable)
October 30, 2026 - November 5, 2026
Anticipated Award Date
November 12, 2026
Anticipated Contract Start Date
December 1, 2026
How to submit
Electronic via email
Submission details
Submitted electronically in PDF format to [email protected] with subject line RFP – MARKETING – COMPANY NAME.
Contract term
Initial term of one (1) year, with the option to renew for additional terms at the District's sole discretion.
Insurance and bonding
General Liability, Business Auto Liability, Worker's Compensation, Excess Liability with minimum $1,000,000 limit, Professional (E&O) Liability, Environmental/Pollution Liability ($3,000,000 per occurrence), and Cyber/Privacy Liability. Allentown School District named as additional insured.
Funding
Approved operating and/or special funds

How proposals are evaluated

Firm Qualifications, Background, and Public-Sector/K-12 Experience20 points
Scope of Work Responsiveness and Work Plan20 points
Relevant Experience and Past Performance15 points
Team Qualifications, Capacity, and Continuity15 points
Measurement, Analytics, and Performance Management10 points
Project Management and Communication10 points
Cost Proposal and Overall Value10 points

Scope of work

  • Discovery, assessment, and strategic communications planning
  • Brand strategy, messaging, and district identity
  • Marketing campaign development for enrollment, programs, and staffing
  • Media strategy, buying, and optimization for paid advertising
  • Content strategy, video, photography, and storytelling
  • Digital marketing and organic growth
  • Research, analytics, measurement, and reporting
  • Project management and coordination

Minimum qualifications

  • Experience providing marketing and communications services to public-sector and/or K-12 education clients.
  • Ability to meet required insurance, confidentiality, and cybersecurity/data protection requirements.
  • Provide at least three (3) relevant references, preferably public-sector and/or K-12 education clients.

Documents to include with the bid

  • Executive Summary
  • Firm Background and Qualifications
  • Relevant Experience and References
  • Proposed Team and Staffing Plan
  • Technical Approach and Work Plan
  • Cost Proposal
  • Non-Collusion Affidavit
  • Certification of Non-Discrimination
  • Certification Regarding Debarment or Suspension
  • Evidence of ability to meet insurance requirements

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