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Marketing and Communications Services

Virginia Polytechnic Institute and State UniversityVirginia, USADue Friday, November 20, 2026
Client
Virginia Polytechnic Institute and State University
Solicitation No.
71412703
Posted
10/21/2026
Category
Marketing and Branding
Budget
Looking for Proposals
NAICS
—
Set-aside
—
Contact
—

Description

AI Generated

Virginia Tech seeks a qualified onshore contractor to provide comprehensive planned giving marketing and communications services for University Advancement. The requested scope includes offsite strategic planning, content development, creative design, copywriting, direct mail, email and digital campaigns, web content, and execution management to support fundraising and donor engagement. Only USA organizations are eligible to bid. Offers must be submitted electronically through Virginia Tech's procurement portal hosted by Jaggaer by 3:00 PM on November 20, 2026, and must include a signed proposal page. Vendors must submit inquiries to the procurement officer by 2:00 PM on November 2, 2026, and must register in the eVA system.

Key solicitation details

AI-extracted from 71412703_Planned_Giving_Marketing_and_Communications_Services.pdf. Confirm against the original documents before bidding.

Virginia Tech is seeking proposals from qualified firms to provide comprehensive planned giving marketing, communications, and related support services for the Office of Gift Planning within the Division of Advancement. The single awarded contractor will support and enhance the planned giving program through strategic marketing, content development, design, and execution. Qualified firms are eligible to submit proposals.

Issued by
Virginia Polytechnic Institute and State University
Inquiries due
2:00 PM on November 2, 2026
Proposals due
November 20, 2026 at 3:00 PM
How to submit
Electronic via Virginia Tech procurement portal (hosted by Jaggaer)
Submission details
Submit online at https://bids.sciquest.com/apps/Router/PublicEvent?CustomerOrg=VATech. Attachments must be smaller than 50MB. Hard copy or email proposals will not be accepted.
Contract term
One year, or as negotiated, with an option for 4 four 1 one-year renewals, or as negotiated.
Place of performance
Virginia Polytechnic Institute and State University campus / Offsite
Insurance and bonding
Worker's Compensation - Statutory requirements and benefits; Commercial General Liability; All Risk Builders Risk Insurance if applicable.

How proposals are evaluated

Specific plans or methodology to be used to provide the services25
Cost (or Price)20

Scope of work

  • Develop, refine, and support planned giving marketing strategies
  • Strategic consultative guidance on marketing campaigns and communication segmentation
  • Direct mail campaigns
  • Copywriting, editing, graphic design, and layout services
  • Email campaigns and digital communications
  • Web and landing page content
  • Manage marketing campaigns from concept through execution and delivery
  • Campaign performance reporting and web analytics

Minimum qualifications

  • Registered vendor within the eVA system and Ariba prior to award
  • Experience supporting planned giving, nonprofit, or higher education clients

Documents to include with the bid

  • Signed RFP Page 2 (Submission Instruction page)
  • Signed addenda, if any
  • Response to Statement of Needs
  • Detailed pricing information
  • One electronic document in WORD format or searchable PDF of the entire proposal

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1 available fileDocuments checked

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