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Student Enrollment Digital Marketing and Lead Management Services for KIPP Memphis Public Schools

KIPP Memphis Public SchoolsTennessee, USADue Monday, November 9, 2026
Client
KIPP Memphis Public Schools
Solicitation No.
101626
Posted
10/22/2026
Category
Marketing and Branding
Budget
Looking for Proposals
NAICS
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Set-aside
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Contact
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Description

AI Generated

KIPP Memphis Public Schools requires a technology-driven digital marketing and lead management partner to execute a single network-wide campaign for three K-12 STEM-focused schools. The selected vendor must handle discovery, manage paid digital channels, provide a centralized lead-tracking system and live dashboard, automate follow-up emails, supply a content calendar framework, and provide bi-weekly human support. Content creation, staff recruitment, and marketing for KIPP's new school are excluded. Only onshore USA organizations with at least three years of K-12 enrollment or lead-generation marketing experience are eligible to bid. Proposals are due by November 9, 2026, at 5:00 p.m. Central, with questions due by October 26, 2026. All submissions and inquiries must be emailed as a single PDF to Angela Wicks. Proposals are evaluated out of 500 points across campaign approach, pricing and value, experience and results, and references and compliance. The contract initial term budget is $70,000 all-in, spanning campaign setup in December 2026 and campaign execution from January through July 2027.

Key solicitation details

AI-extracted from KIPP+Memphis+Digital+Marketing+&+Lead+Management+RFP+#101926.docx+(2).pdf. Confirm against the original documents before bidding.

KIPP Memphis Public Schools is seeking a digital marketing partner to help families in North Memphis learn about and apply to three K-12 STEM-focused schools. The selected vendor will manage paid digital channels, provide a centralized lead tracking system, automate follow-up emails, and deliver performance analytics. All vendors capable of meeting minimum experience and certification requirements may apply.

Issued by
KIPP Memphis Public Schools
RFP issued
October 16, 2026
Questions due
October 26, 2026
Answers posted to all bidders
October 30, 2026
Proposals due
November 9, 2026 at 5:00 p.m. Central
Finalist demos
Week of November 16, 2026
Vendor selected
December 4, 2026
Discovery period and setup
December 7 – December 18, 2026
Campaigns launch
January 11, 2027
How to submit
Email
Submission details
Submit one PDF via email with subject line KIPP Memphis Enrollment Marketing RFP 101626 – [Vendor Name]. Keep proposal to 15 pages or fewer, excluding pricing form, sample dashboard, and certificates.
Contract term
Contract signing December 2026 through July 31, 2027, with options to renew for up to two additional one-year terms.
Estimated value
$70,000 all-in for initial term budget
Place of performance
North Memphis, Tennessee
Insurance and bonding
Commercial general liability, professional errors and omissions, workers' compensation, and cyber liability insurance.

How proposals are evaluated

Scope and System Fit30%
Pricing and Value30%
Experience and Results20%
References and Qualifications20%

Scope of work

  • Conduct initial assessment and deliver campaign strategy and implementation plan
  • Execute digital marketing campaign and optimize channels to drive inquiries
  • Provide lead management tracking system integrated with PowerSchool Enrollment
  • Set up automated email follow-up sequences for leads
  • Deliver a live lead-to-application tracking dashboard
  • Provide a content calendar strategy framework tied to enrollment milestones
  • Provide shared digital media storage for campaign assets
  • Supply dedicated account manager, regular check-in meetings, and staff training

Minimum qualifications

  • At least 3 years of experience running enrollment or lead-generation campaigns for K-12 schools, school networks, higher education, or nonprofits
  • Current Google Ads and Meta advertising certifications or partner status
  • Compliance with student and family data privacy laws, including FERPA and COPPA

Documents to include with the bid

  • Part A Company Overview
  • Part B Requirements Response
  • Part C Projected Results
  • Part D Pricing Form
  • Part E Experience and Case Studies
  • Part F Client References
  • Part G Sample Dashboard
  • Part H Team and Support
  • Part I Legal and Financial Situation Disclosure
  • Insurance Acknowledgement

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