iLottery System and Support Services

The Virginia lottery authority is seeking an innovative iLottery system and comprehensive support services to expand its gaming market share against competing online gaming options. The agency needs to drive the acquisition and retention of lottery players through a modern, integrated digital platform. To solve these challenges, the agency requires a system that features player account management, a player-facing website, a mobile application, a lottery rewards loyalty program, and customer relationship management. The scope of work covers customer service, an affiliate program, and the ongoing planning of new software releases to develop new features. The requested system must readily integrate with external communication systems to trigger player emails, SMS messages, and push notifications. Additionally, the agency requires a coupon management system to support cross-promotional strategies and mandates that all user interfaces be designed with a mobile-first focus. Bidders must be onshore organizations based in the United States to be eligible for this opportunity. The agency expects the performance of all work to take place offsite. Bidders must submit their proposals digitally via email or through an online submission portal. The agency is looking for budget proposals to determine the cost of the project. The resulting contract will span a period of five years. Bidders must submit all questions regarding this opportunity no later than June 23, 2026.