Web Optimization, Content and UI/UX Design Services

The issuing agency is seeking a vendor to provide comprehensive web optimization, content, and UI/UX design services. The agency needs to solve challenges across its digital footprint by securing support for web, social, and application optimization, UI/UX design, and content engineering. The project covers technical configurations, image tagging, metadata management, search engine optimization, generative engine optimization, and overall performance optimization. For the UI/UX design portion of the scope, the agency requires image optimization, landing page optimization, template and component design, and user and validation tests. The content engineering scope of work includes content development and hygiene, keyword research, inbound and outbound link management, and in-language support. To execute these tasks, the agency requires a suite of specialized roles including an SEO/GEO specialist, web editor, visual/digital designer, video editor, UI designer, content writer, social media content creator, social media strategist, UX researcher, and an analytics specialist proficient in Google, Meta, and Adobe platforms. Eligible bidders must be onshore organizations located in Canada. The agency requires the selected vendor to perform all work offsite. Bidders must submit their proposals digitally via email or through the designated online portal. The agency is establishing a contract period of two years. For the budget, the agency is looking for proposals to define the financial terms. The source document does not specify additional evaluation criteria or key dates for this opportunity.