Public Relations Analytics Tool Platform

The agency requires a comprehensive public relations analytics platform to track public campaigns and maintain an archive of media mentions. This tool must report results to leadership and provide detailed analytics to measure business and customer impact. The platform will perform historical research and trend analyses while maintaining a full history of media mentions across all channels. The scope of work covers monitoring for print, social media platforms, digital forums, websites, and broadcast media. The agency needs live television and radio mentions of the electric system, including the ability to capture content before and after the mention for context. The system must also provide analytical reporting across blogs and traditional media while offering a centralized dashboard for social media management. Bidders must be organizations based in the United States to meet eligibility requirements. The performance of work may occur either onsite or offsite depending on the technical requirements of the platform. The agency is seeking proposals to determine the budget for this project. The contract period will span three years of service. All questions regarding this opportunity must be submitted no later than June 17, 2026. The agency will evaluate proposals based on the platform's ability to provide comprehensive reporting and centralized social media functionality.