Marketing Services for Family Engagement, Early Literacy and Screen Time Awareness Campaign- Budget - Up to 125,000 USD

The Great Lakes Bay region is seeking a partner to design and execute a region-wide, multi-phase marketing campaign that connects healthy screen habits and literacy-rich family routines to support child development, learning, and relationships. The agency needs to address the challenge of balanced screen use and early literacy development from birth through fifth grade, presenting these as two separate but complementary messages under the Unplug and Play Great Lakes Bay brand. The chosen partner must develop a cohesive campaign strategy, creative approach, family-facing messaging, and a visual identity that remains recognizable across five local areas while supporting multiple themes, timeframes, and audience segments. The scope of work requires the creation of a suite of print, digital, social media, and promotional assets that participating partners can deploy regionally and customize locally. The agency requires messaging and campaign materials that are accessible, practical, culturally responsive, and relevant to families with children across multiple developmental stages. The project also demands strategies for storytelling, community engagement, and public awareness to elevate local voices and encourage family action. Only onshore United States organizations are eligible to bid on this opportunity. The selected partner will perform all work offsite. Bidders must submit their proposals digitally via email or online. The agency has established a budget of up to 125,000 USD for this project. Bidders must submit all questions regarding this opportunity no later than June 23, 2026. The final deadline for submitting proposals is July 7, 2026.