Marketing Services for Attendance, Family Engagement and Screen Time Awareness Campaign - Budget - Up to 125,000 USD

The agency is seeking a partner to design and execute a region-wide, multi-phase marketing campaign that advances three priorities: strengthening family engagement, promoting early literacy development from birth through fifth grade using concepts from the Literacy Essentials, and promoting healthy screen-time habits. The campaign must position healthy screen habits and literacy-rich family routines as connected supports for child development, learning, and relationships. The partner must run these as two separate but complementary messages, creating family-facing messaging that encourages screen-free or lower-screen routines supporting conversation, play, reading, writing, and family connection. The project requires the creation of accessible, practical, culturally responsive messaging relevant to families with children across multiple developmental stages, including early childhood and elementary grades. The agency requires a suite of print, digital, social media, and promotional assets that can be deployed regionally and customized locally by participating agencies and partners. The partner must establish a visual identity, messaging framework, and content library that allows the campaign to remain recognizable while supporting multiple themes, timeframes, and audience segments. The scope of work includes incorporating strategies for storytelling, community engagement, and public awareness that elevate local voices, encourage family action, and promote consistent messaging across the region. The agency requires a rollout plan and campaign calendar that includes phased promotion, suggested implementation guidance, and recommendations for amplifying content through schools, community organizations, and family-serving partners. Eligibility is restricted to onshore organizations based in the United States. Performance of the work will take place offsite. The budget for this opportunity is up to 125,000 USD, and the final deadline for the project is July 7, 2026.