Ireland - Media Strategy, Planning and Buying Services

The issuing university is seeking a media strategy, planning, and buying partner with global reach to support its national and international student recruitment goals. The institution needs to achieve ambitious undergraduate and postgraduate recruitment targets across key global markets. This initiative aims to solve recruitment challenges for twenty of the university's twenty-four schools, while also addressing the highly competitive global landscape faced by the Business School and the specific global targets of the E3 initiative. The scope of work covers comprehensive media strategy, planning, and buying services to promote the university's diverse, interdisciplinary, and inclusive environment. The selected partner will manage campaigns targeting key countries around the globe to attract both undergraduate and postgraduate students. Performance of all requested work will take place offsite. Eligibility is restricted to onshore organizations based in Ireland. The university is looking for proposals to determine the budget for this initiative. The contract period will span one year, and bidders must submit all questions no later than June 4, 2026.