Sports Tourism Promotion Program Services

The agency is seeking a contractor to administer a comprehensive Sports Tourism Promotion Program for a one-year contract period. The selected contractor must develop and implement an annual written Marketing and Business Plan, presenting it to the Commissioners Court for approval. This plan must directly associate budget allocations with program objectives to ensure fiscal accountability. The scope of work requires the contractor to market and solicit sporting tournaments and events, with a specific emphasis on youth and amateur sports. The program also covers the promotion of conventions, special events, music and film events, and tourism-related gatherings. To support these efforts, the contractor must conduct public relations and advertising campaigns targeting out-of-town visitors, develop public awareness campaigns, and distribute promotional materials and digital content showcasing the agency as a destination. For event development and servicing, the contractor must recruit and service sporting tournaments and tourism-generating events while coordinating with local venues, hotels, and community stakeholders for logistical support. The contractor must track hotel room nights, economic impact metrics, and the geographic origin of visitors to distinguish local versus non-local economic activity. The agency requires bi-monthly written reports summarizing program activities, marketing initiatives, event recruitment efforts, and performance metrics. To be eligible for this opportunity, bidders must perform the work onsite and be located onshore within the United States. The agency is looking for proposals to determine the budget for this project. All questions regarding this opportunity must be submitted no later than June 4, 2026.