Enrolment Strategy, Marketing and Coaching Services

The agency is seeking a vendor to provide enrollment strategy, digital marketing, and student coaching services for its extended university programs. The project aims to resolve student recruitment and retention challenges through targeted marketing and integrated advising support. The selected vendor will execute paid search, search engine optimization, social media, display advertising, content marketing, and email campaigns to reach prospective students. Admissions and enrollment support advisors must work across organic, digital, and direct leads to guide students through the enrollment funnel. The scope of work requires full integration with the agency existing technology stack, specifically Google Analytics 4, Google Search Console, and Google Tag Manager. The vendor must implement customer relationship management-based advising with data passback to the agency internal system to prevent dual-entry and keep institutional records current. The agency requires real-time enrollment funnel reporting from the first inquiry through to the enrolled student stage. A dedicated account manager must serve as the single point of contact for partnership and project management. The contract period will span two years, and the performance of all work will take place offsite. Only organizations based onshore in the United States are eligible to bid on this opportunity. The agency is looking for budget proposals from bidders rather than providing a pre-determined budget. A pre-bid meeting is scheduled for May 28, 2026, and bidders must submit all questions no later than June 4, 2026.